Face Age
Marketing Resources

Get more shoppers to scan

Your skin analysis only sells when shoppers start it. Here's the playbook, the copy and the creatives to promote it — on your site, in social, in ads, in email and in store.

  • Banners, posts, stories and slideshows
  • Editable in Figma, ready to download
  • Copy you can paste today
Your BrandFind your skincare in one selfieFree AI skin analysis — your concerns and the products picked for your skin.Scan my skin
routine for oily skinSponsored · yourstore.comFree AI Skin Analysis | Find Your Skincare RoutineTake one selfie, see your skin concerns scored and shop products picked for your skin.Free skin analysisScan now
Your BrandStill guessing your skincare?🔗 Scan your skin
Oiliness 36%Redness 32%Dark Circle 25%What's your skin telling you?Free AI skin analysis · link in bio
The one rule

Sell the scan, not the serum

Ads that list product features compete with every other product ad. An invitation to a free skin analysis is a different offer — let the scan introduce the product.

Product ad

New Vitamin C Serum

30ml · brightening · with hyaluronic acid. Shop now.

Shop now
Scan ad

What does your skin actually need?

Take a free AI skin analysis — one selfie, your concerns scored, a routine picked for you.

Scan my skin
Playbook

Channel by channel, what to post

Pick a channel: why it works, what to do, copy you can paste and the creatives to download.

Step 01

Start with your homepage

Visitors should know within seconds that they can get a personal shopping journey. Put the invitation where they already look — not three clicks deep.

  • A homepage banner with an invitation, not a product
  • The floating scan button on every page (popup mode)
  • An entry point on product pages: “Not sure it's for you? Scan your skin”
  • An announcement-bar line pointing to the scan
Banner headlineFind your skincare in one selfie
Banner sublineFree AI skin analysis — see your concerns and the products picked for your skin.
Announcement barNew: free AI skin analysis. Scan your skin →
Your BrandFind your skincare in one selfieFree AI skin analysis — your concerns and the products picked for your skin.Scan my skin
Creative kit

Ready-made creatives, yours to edit

Download the files, or duplicate the Figma file and make them yours — your photos, colors and copy.

Launch plan

Your first four weeks

A simple plan to launch the scan and keep shoppers coming back to it.

  1. Week 1

    Announce

    • Homepage banner + floating scan button
    • Story: “New: free skin analysis”
    • Email your list the invitation
  2. Week 2

    Show it working

    • Film a real scan for Reels / TikTok
    • Carousel: selfie → concerns → routine
    • Search ads on concern keywords
  3. Week 3

    Give a reason to buy

    • Switch on the discount banner for scanners
    • Email the code to new scan leads
    • Retarget scanners who didn't buy
  4. Week 4

    Bring them back

    • Invite buyers to scan again and compare
    • Share the PDF report as a reminder
    • Swap creatives that have tired
Copy library

Words that start scans

Tap to copy, then make it sound like you.

Built in

Features that do the marketing

The scanner already brings people back — turn these on and point your campaigns at them.

FAQ

Marketing resources, answered

Yes. Every banner is in the shared Figma file — duplicate it, swap in your photos, colors and copy, and export.

Website banners, Instagram posts and stories, TikTok creatives, Google Ads banners and Facebook ads.

To the page where your scanner lives — a landing page with the scan section, or any page with the floating button — not to a product page.

Connect Google Analytics, GTM or Facebook Pixel: the scanner reports opens, scans, quiz answers, products viewed, add-to-carts and checkouts.

Yes. The discount banner only appears in the scan results and the PDF, so the code tells you which orders came from the scan.

Launch the scan, then tell everyone

Add Face Age to your site — with the SDK, a plugin or the Shopify app — then use this kit to get shoppers to it.

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