Shoppers aren’t looking for long ingredient lists or pretty packaging alone. They want to feel understood, like someone actually “gets” their skin and can recommend products with confidence. But most ecommerce sites still rely on filters or bestsellers, leaving users unsure and overwhelmed.

This is where AI skin analysis tools like Face Age come in. Whether through smart quizzes or photo-based scans, Face Age helps stores offer tailored consultations in real time, without a sales associate. That means better matches, faster decisions, and happier customers.

In this July edition, we’re spotlighting five skincare brands that are using Face Age to transform the way people discover skincare online.

Now, let’s see how brands are using it in real-world settings.

Purely Bella Beauty: A Softly-Guided Quiz Experience

At Purely Bella Beauty, the approach to AI feels gentle and calming, just like their brand. Instead of asking shoppers to upload selfies right away, they walk them through a thoughtful skin quiz that mirrors the tone of a one-on-one consultation.

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The design is clean and feminine, the questions are worded in a friendly tone, and the entire experience feels like a conversation, not a questionnaire. At the end of the quiz, shoppers receive personalized product recommendations, all styled to reflect their unique skin type and concerns.

This is a perfect example of how a quiz flow can still feel intimate, while gathering enough data to provide real, useful recommendations.

SeaSoul Cosmetics: Creating Routine Journeys, Not Just Selling Products

SeaSoul Cosmetics doesn’t just recommend a product, it recommends a full skincare journey. Their Face Age integration includes a powerful AI-based routine builder that analyzes the user’s skin and suggests complete morning and evening routines.

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The process is simple: the customer uploads a photo, and within seconds, they’re shown a routine tailored to their skin's needs, based on Face Age’s deep concern detection. Everything from acne to dullness is addressed, and each step links directly to a SeaSoul product.

What makes this integration stand out is the storytelling. Customers walk away with a personalized plan they can follow. It’s not just a recommendation, it’s a ritual. And that turns skincare from a purchase into a lifestyle.

Lees Skincare: Derm-Level Diagnosis in a DTC World

Based in Brazil, Lees Skincare takes a more clinical approach to Face Age. Their quiz page leans into Face Age’s diagnostic power, offering results that feel like they came from a dermatologist’s office, but without the wait.

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From wrinkle depth to moisture levels, the AI breaks down what’s happening under the surface and then delivers a curated list of products designed to address those concerns.

This implementation is ideal for brands that want to convey professionalism and authority. By giving the customer an analysis that feels medical-grade, Lees builds a powerful layer of trust, and guides the shopper toward effective solutions with zero fluff.

Dermanat: Subtle Guidance Right When It’s Needed

Dermanat takes a different approach. Instead of sending users to a dedicated quiz page, they integrate Face Age into a popup that appears mid-browsing. It’s smart, it’s subtle, and it shows up when the user is already in discovery mode.

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Once the user interacts, the popup asks a few questions and provides tailored product suggestions, all without taking them away from the shopping experience.

This minimal approach is ideal for brands that don’t want to overcomplicate the customer journey. The personalization is still there, but it feels like a helpful assistant quietly stepping in, rather than a detour from the main shopping path.

The Spoiled Beauties: Virtual Consultations with a Touch of Glamour

Spoiled Beauties takes the Face Age experience and turns it into a branded luxury feature. Their “Virtual Skinology™” test invites users into a high-end digital consultation, styled with the same elegance as their product line.

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The experience feels elevated from the first click. Users upload a photo, get a full concern breakdown, and receive product suggestions that feel exclusive, curated, and aligned with a premium lifestyle brand.

Spoiled Beauties shows how AI can be dressed in luxury. The technology runs the same engine as any other Face Age integration, but the customer feels like they’re in a boutique with a beauty advisor at their side.

What Skincare Brands Can Learn from These Stores

The five stores featured above, from Purely Bella to Lees Skincare, are all very different. Some focus on organic beauty, others on dermatological science. But what they share is a commitment to customer-centered shopping.

They each understand that skincare is personal. And instead of throwing dozens of products at the shopper, they guide them, softly, intelligently, and visually. Whether through a selfie-based analysis or a guided quiz, they’re offering direction in a crowded space.

Other skincare stores can take inspiration from this approach: start small, experiment with interactive tools, and listen closely to how users engage with your store. The result is a smoother path to purchase and a more loyal customer base.

Adapting to Your Brand’s Tone and Design

Another standout feature of Face Age is its customizability. The tool doesn’t come with a generic voice or look. Instead, it adapts to your brand’s aesthetics, language, and user flow.

Whether your brand is science-forward, soft and feminine, earthy and natural, or ultra-glamorous, Face Age can be embedded to match that energy. As we saw from brands like Spoiled Beauties and Dermanat, you can choose how to present the consultation: as a quiz, a virtual assistant, a diagnostic report, or even a lifestyle guide.

That freedom is what makes it work across so many segments, from organic indie labels to clinically-backed cosmeceuticals.

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Final Thoughts

As we’ve seen from this month’s featured stores, digital consultations are no longer a “nice to have”, they’re becoming the standard for skincare e-commerce. But at the heart of all this innovation is something very human: care.

Tools like skin quizzes, image-based analysis, and tailored routines are just modern ways to express the same old truth, people want to feel confident in their skin. And when brands deliver that kind of guidance, the results go far beyond sales. They build community, trust, and a sense of empowerment.

Whether you're just starting or scaling up, there's never been a better time to blend skincare with smart digital experiences.

FAQs

What is the benefit of using skin analysis tools on a skincare website?

Skin analysis tools help guide users toward the right products based on their unique skin concerns. This reduces confusion, improves product satisfaction, and builds trust with the brand. It’s like offering a mini consultation, anytime, anywhere.

Do these tools actually improve sales?

Yes. Stores that offer guided consultations or quizzes often see higher conversion rates, larger average cart values, and more repeat customers. By removing the guesswork, you help customers feel more confident in their purchases.

Are skin quizzes as effective as photo-based AI analysis?

Both approaches are valuable. Quizzes allow for a conversational experience, while AI-based photo analysis provides visual accuracy. Some brands even combine both for a richer consultation. The right choice depends on your brand’s goals and audience.

Is personalization really necessary for small skincare brands?

Absolutely. Even small brands benefit from offering personalized experiences, it shows you understand your audience. You don’t need a big tech budget; starting with a simple quiz or analysis widget can make a huge difference.

Can Face Age be integrated with Shopify?

Yes, Face Age is fully integrable with both Shopify platforms. It works seamlessly with most skincare store setups and even connects with tools like Klaviyo and Google Analytics for deeper customer insights.

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